The name Omniblog simply indicates that it is for the brand PolyInnovator. Think of it like a name for it, and it also indicates the nature of it. Poly originates from the old Greek words for Much or Many. Omni on the other hand means all, and so at first it was called the PolyBlog, to exemplify many topics. However over time I realized it was more than that, as it also encompassed multiple content types. Not to mention even more topics than I originally thought, so OmniBlog came to be!
I created this image below a while ago, for the reason of explaining the brand name, PolyInnovator. However I think it may help in this case too.
I took the concept of polymath, that being the mastery of many areas, and tried to apply it to blogging. My polymath nature makes me against the common convention of "niche-ing" down. Meaning I don't want to focus purely on one single, or two, topics.
I also don't want to be on just one platform.
Taking a Diversified Approach
You can take this idea of being everywhere as an "Omnichannel" strategy. Allowing to not only syndicate, distribute, and extend my blog; But also achieve greater user satisfaction because I am on their platform of choice.
Diversifying topic ranges, and not limiting myself to purely one niche or topic. This site is all encompassing. Taking into account little bits from everywhere, and talking on anything/everything.
The Fireside Codex
This has it's own post to talk about, but I'd like to touch on it here. On my journey to creating the OmniBlog in the form it is now. I have tried my hand at daily writing endeavors, as well as less formal blogs.
Taking a note from Seth Godin, Aman Agarwhal, and Leonardo Da Vinci; These codex entries could be in the form of a blog, or perhaps a poem, or even something completely different. Do not expect any level of consistency from them, as they are made for me or my future family first in mind. Essentially like journal entries, that we can then look back on.
HOWEVER! I do like the idea of sharing them all with you, and with my extensive blogging experience I often do want to format inherently. So you can expect them to be smooth reads most of the time.
The Subjects for Categories
I wanted to include my PolyCasts and Videos, into the website. However I wasn't sure if I wanted to create an entire taxonomy for them, or if I were to just count them as a separate category each.
Considering the omnichannel approach entails that I upscale, or repurpose blog posts into Videos, then into PolyCasts (I do create them standalone as well). The content will be similar in nature, and I don't want repeat posts. However I do think that by posting a single piece of content, regardless of its form, it won't be duplicate because of the format. Not only would a PolyCast presumably include a transcription, but a video may entail special show notes too. Each medium will have their own text, despite it being about the same topic.
This is why I felt that it was prudent to not only do, but to also mention to you in this documentation. Just a disclaimer I do also want to note that user experience is quite important to me, and I strive to make the site as accessible as I can. Meaning the categories are available to you in the menu, and they can help you narrow down your search for specific types of posts!