When you are starting out it is best to pick one thing to really get started. I.e. one of the big three: video, written, or audio.

A youtube/tiktok channel, or blog, or podcast. Now you don't have to just do one, and if you think you actually will probably end up doing all three. Then perhaps try going 33% on all of them. It will be a slower progression at first, but you'll end up transitioning between platforms much faster because of it.

The general rule of thumb is that you "need to make 100 pieces of content", and it doesn't matter if it is a 100 blog posts, 100 videos, or 100 podcasts. Just putting in those reps, and learning how to be a creator in general. From there you can try doing other content types, and from there still you can spread across platforms.

Introduction

Once you know how to make ONE pillar type well, then you'll be able to chop that up using content repurposing to spread it farther. I.e. clips from a video for tiktok, or image quotes, etc.

Regardless if you chose to do 100 of one Pillar type, or all three Pillar types, as long as you got to 100 reps I think that is what really matters. The point of this post is to give you a quick run down on how to get started on each of these mediums/platforms. That way you can become a more omnichannel creator, and keep in mind you will always be learning.

I've been a content creator for a decade, and heavily for half a decade. Yet I'm still learning all the time, and currently my goal is to get better at livestreams.

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Bonus: On the PolyInContent Creator interviews I've done, we came up with this idea of 3 content formats. You have the 3 types: audio, written, and video. However there are 3 formats as well: short, long, and live.

YouTube: Video Creation and Monetization

Being a YouTuber isn't what it is all cracked up to be. There are a lot of hurdles, hard times, and challenges ahead of you.

Even more so now that the first many waves are over, and you are up against very established professional creators. Does that mean it is too late? Far from it!

Being a content creator is only going to become a more popular concept as time goes on, and be even more ingrained into our society. The trick is now more than ever finding the right topic to talk about.

Not just because of oh if you pick a popular niche it is overly saturated, but more importantly it is because you need to pick something that you'll enjoy talking about for a long time.

Being a youtuber is more than just making videos, and getting money off ads. It is a format of content that is dominant on the market. You still have to learn lighting, camera angles, equipment, video editing software and skills, and more.

Here is a basic HOW YOU DO IT:

  1. Pick a topic to start off with (it might change later), make your channel, and flesh out all of the settings/customization.
  2. Post 3-5 videos to start off with, and work one per week. Working your way to 3 per week.
  3. Don't forget about YT shorts, and "content links".
  4. Expand from there into shorts, livestreams, and guest starring on other channels.

TikTok: Engagement and Virality

I've been on Tiktok since it was musically back in 2018, and it has evolved a lot since then. Not only have I seen creators rise and fall, but I also see that even though the market IS saturated. It is STILL early.

I wish I had taken greater advantage of the time I was on there, and made more videos. At one point I went from 200 followers to 900+ in a week, from one single campaign of content.

That virality may not be as prominent as it once was, but it is still there if you know how to find it. Which essentially comes down to make good content, and make A LOT of it.

Quantity is the game here, and honestly you can do it with a niche. However tiktok is a catch all, which means you can make different videos on the same profile. It will still work in the end. Put out good stuff and you'll get a good amount of traffic.

Here is a basic HOW YOU DO IT:

  1. Make your tiktok (set up your account carefully, its hard to change things like phone numbers later).
  2. Start exploring the For You Page, after about a week Tiktok will have defined what you like quite a bit. Giving you more of that content.
  3. You'll have seen what style of videos are good, or what works. Try out making those yourself.
  4. Continue to experiment as much as possible, use stitch/duet/filters/ and more.

Instagram: Visual Creativity and Branding

Still basically the number one place you want to be on as a creator. When brands look at you for brand deals/sponsorships. Sure they'll take into account your youtube or tiktok, but if you have a large Instagram? That will be the real cherry on top. It is because that is a universal app.

It does short timed stories like snapchat, short videos like tiktok, top of the line messaging like whatsapp, and it's main stay feature: photo sharing.

Who knows what they'll add next, and I bet you didn't know about their "Guides" content type, which are like little micro courses.

Instagram allows you to spread your creativity across different mediums on the same app. They may even integrate Threads even more too.

Here is a basic HOW YOU DO IT:

  1. Create your account and post a couple pictures.
  2. Start sharing your life through stories, and create a reels strategy/series.
  3. Continue to post every week, and working your way up to every day.

Podcasting: Audio Content and Listener Engagement

Audio is a great way to reach a large audience. Whether they are on a train or in a workout session. They can listen to your show, and experience your audio content.

Podcasting has been around the content world for quite some time. While it is far from too late to get started. You really do need to have a unique spin on what makes your show stand out.

For me it was talking about polymaths, knowledge management, and interviewing multidisciplinary people. There aren't really any shows quite like that out there.

Some people like short form, and others like long. Find out what you enjoy making, and go from there. Don't be afraid to change what you make down the line.

Here is a basic HOW YOU DO IT:

  1. Choose a topic, and then choose a distribution platform. I use podcast.co but simplecast, Ausha, Spotify for Podcasters, are all good choices.
  2. Decide whether you want to do a solocast, or interviews, or both.
  3. Launch with a few episodes, and continue with at least one a week.
  4. Use something like Opus clip or Headliner to repurpose your podcasts into clips.

Twitch/Kick/YouTube: Streaming and Community Building

Livestreaming is a vastly growing medium, and while Twitch is digging its own grave. It is still one of the dominating platforms.

It isn't just for videogames, as people stream their podcasts, cooking, or even just ASMR.

You have a lot of choices, and you can create video, audio, and written content from your livestreams. Also since they are generally on the longer side, that means more clips you have to work with as well.

It is hard being on camera, and interacting with your audience in real time. However those are skills that transfer over to other content mediums as well.

Here is a basic HOW YOU DO IT:

  1. Create your channel on one or all of the platforms (you can multistream if you want)
  2. Start streaming 1-3 times a week a few hours each time, whatever you can handle.
  3. Use something like Eklipse.gg or CrossClip to market your clips from your livestreams
  4. Gain the skills needed to use OBS or Restream, and how to entertain your audience.

Blogging: Expressing Yourself through Words

The first expression of creators on the internet. It is a medium that has been around nearly since the internet began.

However we have seen thanks to these newsletter platforms, a resurgence in the written medium. The act of blogging is a great way to convey information. I like to teach and share knowledge, and so look at this post for example. Sure I could have made it into an audio or video, but it wouldn't be the same.

The amount of detail and the language I use, this is higher quality in the written word.

Some people communicate this way, like I do, and that's why I encourage you to start writing.

Here is a basic HOW YOU DO IT:

  1. Choose whether you want a full blog: Ghost CMS or Wordpress, or a Newsletter - Substack or Paragraph.xyz
  2. Create your site using one of the above tools, and flesh out any of the pages.
  3. Make three blog posts to start off with, and try to do one a week at the start. Working your way towards every day if you can make it happen.
  4. Gain the skills, work on quality, improve your site design, and then expand into micro-blogging or social-blogging.

Conclusion: Becoming a Multi-Platform Creator

What I would highly suggest you do all of the above. Can you start out that way? No, of course not, and this is coming from the guy that made his niche about Polymathy.

However what you can do is pick a pillar type: written, audio, or video. Then go hard at it for a long while, and then expand into other types. While also learning to make microcontent for short platforms like Titkok, etc. I didn't say much in this post for things like Twitter or Threads, but honestly that is more up to you on how you approach.

Over the years you'll get better at one thing, and then another, and then at some point you'll be able to do multiple styles/platforms at once.

How to Go OmniChannel with Content | PolyInnovator
The definitive post on creating omnichannel content as a content creator or influencer. Maximize your reach 10X, and go global!
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