Best Tools for Content Repurposing

TL:DR | In all my years of searching for the best resources on content repurposing none of them come close to this! Check out all you need to 100X your content, but seriously.


14 min read
Best Tools for Content Repurposing

Something I have been very passionate about since I started my goal of trying to create 100x content pieces a day; Is the idea of content repurposing. Taking one pillar piece of content, and then breaking it up into little bits.

I even wrote a 7000+ word blog post on the subject matter, of which many tools were shared on there. However I realized that a big ol' post like that isn't easy to digest, and maybe you are just here for the tools and resources. If you want a quicker list of tools on how to repurpose and make your omnichannel experience of your brand more cohesive, then look no further!

This post was inspired by the fact that I don't see one like it anywhere. I have done SO much digging into repurposing, even more than I really have to. The concept is simple: Take a piece of content morph it into a smaller chunk, and contextualize it for a certain platform. Do that however many times per platform and amount of posts you want.


The Post goes like this:

-Quick overview

-Various tools to get a certain job done

-Various Services

-Top Four

-Honorable Mentions

-#1 Tool for Repurposing


Overview of Repurposing and Why you should do it

The idea is to contextualize your content into new forms catered to various platforms. You can take one hour long video and chop it up into 60-100 pieces of microcontent.

I was inspired by Gary Vee's quote of course, of which I have mentioned on this blog far too many times.

"You should be posting 100 pieces of content a day, or else you leaving everything on the table!" -GV

Why is that important? Think of it like an octopus, each tentacle for an Octo has it's own brain. Just like each platform has it's own feel, vibe, mindset, and culture. Meaning each arm of your company has to think differently on how to interact with each place.

Each big piece of content can't work on Instagram or FB, or Twitter, etc. However you can send out a quote image, an audiogram, or a video meme, etc.

How to Go OmniChannel with Content | PolyInnovator
The definitive post on creating omnichannel content as a content creator or influencer. Maximize your reach 10X, and go global!

Content Repurposing Tools

These aren't particularly set in any order, but just what flows best for this post. However I do try to save the best for last, so keep that in mind. Again order isn't indicative, but don't jump on the first one you see.

Designrr

Designrr - Create eBooks, Kindle books, Leadmagnets, Flipbooks and Blog posts from your content in 2 minutes
Upload any web page, MS Word, Video, Podcast or YouTube and it will create a stunning ebook and convert it to pdf, epub, Kindle or Flipbook. Quick and Easy to use. Full Training, 24x7 Support and Facebook Group Included.

Wavve.co

Wavve * Wavve.co
Wavve turns your audio into eye-catching, snackable video clips for social media influence. Claim your custom wavve.link podcast page today.

Lumen5

Just like the last tool, it is more of a creating tool than repurposing. Although some people use it to repurpose their blogs into videos. I think if you do that right, with a solid voiceover, or even use your own voice via text to speech, then it could be truly amazing.

Social video marketing made easy. A video maker that turns text into video marketing content in minutes.
Lumen5 is a video creation platform designed for brands and businesses to produce social video content for driving audience engagements online. The platform is powered by artificial intelligence and enables anyone without training or experience to easily create engaging video content withinโ€ฆ

Audiogram

Audiogram: Turn audio into engaging social video

Motionbox.io

Motionbox - The collaborative video editing and motion graphics tool
Motionbox is an easy and powerful collabrative video editor. Create your first video with subtitles, music, images to video, motion graphic elements, and much more.

Headliner App

Headliner - Promote your podcast, radio show or blog with video
Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, Linkedin and anywhere video lives

TweetPik โญ

Honestly the guy who made this earns a gold star. Great tool.

Perfect Twitter Screenshots - TweetPik
Tweetpik is a free, simple tool that makes it easy to capture and share professional screenshots of your tweets.

Synthesia

This is one you gotta look out for, being able to create a video without any person or voice is super interesting.

Synthesia - AI Video Generation Platform
Create AI videos by simply typing in text. Make engaging videos for e-learning, customer onboarding, etc. No need for actors, cameras or audio equipment.

Socialbu

Reminds me of dlvr.it, but actually improves upon the product over time. Think also zapier mixed with Buffer.

SocialBu - Social Media Management and Automation
SocialBu is an easy to use Social Media Management and Automation Tool. Manage and automate your social media across Facebook, Twitter, Instagram, and LinkedIn.

Otter.ai

Transcription.

Otter Voice Meeting Notes
Otter.ai uses artificial intelligence to empower users with real-time transcription meeting notes that are shareable, searchable, accessible and secure.

Spread

Transcription with Repurposing the Content to Microcontent, this one almost made it into the top five.

Spread - Automate Repurposing Video and Audio Content
Utilise (GPT-3) AI to create and transform your transcripts into usable blog posts and video clips!

Crossclip

Crossclip | The Easiest Way to Convert Your Twitch Clips
Convert your livestreaming Twitch clips into videos for TikTok, YouTube Shorts, Facebook and Instagram Reels

MilkVideo

Milk Video
Turn webinars into video highlights

Reel

Reel โ€“ Turn podcast into video
Promote your podcast on social media with teaser videos. Create audiogram for podcast.

Recast Studio

Repurpose Your Video & Audio Content - Recast Studio
Easily convert Podcasts, Zoom recordings, Webinars, Talking head videos, and other long-form video content into engaging social media videos.

Descript โญ

One of my favorite up and comers, and has been greatly adding more and more features. I have yet to play with it nearly enough. I have highly considering switching my editing process to here, although that would require changing recording tools.

I hear about this tool from everyone all the time, so it is making waves.

Descript | All-in-one audio/video editing, as easy as a doc.
Record, transcribe, edit, mix, collaborate, and master your audio and video with Descript. Download for free โ†’.

Content Repurposing Services

Unlike many of the tools here on this list I have NOT used these services. So my sharing of them is purely for resource value, and my opinions are null for them. Except by any means of content I have seen by them, or have interacted with members of their company (in some cases I have).

Repurpose House

Was recommended to me by a friend, although I don't know much about them. I see them the least amount across the board. Not on shows, or big names talking about them in the space, at least for now. If you work there feel free to reach out, I'd love to chat.

Repurpose House
We turn every type of content into social media savvy videos and images for one flat monthly rate.

Contentfy

Contentfy โ€“ Top Podcasting Editing and Repurposing Services

Chopcast (formerly Tribetactics)

I had the chance to interview the cofounder of the company on the Polycast, and he is a terrific guy. The information he can spill out on the stuff is super interesting, and they even wrote a book on creating your own "Original Series", which leads into repurposing it. Planning from the get go on how it can be repurposed.

chopcast | content repurposing service for webinars and video podcasts

Content 10X

One of the few content repurposing professionals I have yet had the chance to interview. The company specializes in taking content and creating 10X from it. Hence the name!

Content Repurposing Service - Content 10x
Explode your content online and effortlessly grow your audience.

Top Four Tools:

These are tools I have either used, dug heavily into, and/or spoken with the founders/and staff directly. Given my proclivity towards being a power user, and often breaking the limits of things. There are a lot of things I usually ask about right off the bat, such as does size of file matter, length of file, how many platforms do you support, what kind of content do you make, etc.

Here they are!

5th Place | Type Studio

This is a relatively new one in the space, I have played around with it, but wasn't able to successfully repurpose my content due to file limitations. It is going to get better on that, and that issue WILL NOT impact most of you. My file sizes are upwards of 4-6gb and an hour and half on average. Sometimes 2 hours, so my needs are different.

Check this one out!

Type Studio - The easiest way to edit your video.
Type Studio is a text-based video editor. Instead of editing in the classic video timeline, you simply edit your video by editing the transcribed text.

4th Place | Videobolt

This was lower on the list, but considering I have used it to repurpose my podcast before in some ways I wanted to give it a shoutout.

Videobolt is like some of the tools above where it is a video creation tool, but they have a lot more templates that are unique or useful. Not to mention some for say podcasting that you can put your audio into and make a unique waveform.

Videobolt

3rd Place | Chopcast (formerly Tribetactics)

I have not used this one yet, but I am curious to see how it works out. If it can handle my needs. They have been going through a rebranding, and restructuring of the site. Seems like it has not been for naught, as it all looks up and going well.

It is one of the most versatile tools on this list, besides maybe the #1 tool, but I would not be surprised if this one keeps on the rise.

chopcast | content repurposing platform for webinars and video podcasts
Automatically find and turn key moments in your webinars and video podcasts into binge-worthy clips for LinkedIn and other socials for free. 100% editable.

2nd Place | BeyondWords (formerly Speeckit.io) โญ

I love this tool, the staff, and what it can do. It takes your blog posts, uses an artificial voice to do a voiceover, and that is it. However where it shines is the distribution, you can create a podcast from it, an Alexa Skill, and more.

They have even been testing out using your OWN voice for the voiceovers, however it does take thousands of lines of you speaking to do haha. Of which I am still working on myself. Check it out!!

BeyondWords | Frictionless Text-to-Speech Publishing
With BeyondWords, you and your team can convert text into engaging audio. Enhance your publishing workflow with our all-in-one audio CMS and AI voices.

Honorable Mentions

These are tools that I wanted to make some space for in some way.

Steempress

Look this tool hasn't been updated in a while, and everyone moved off of Steemit for Hive.blog anyways... BUT ... the tool itself is interesting. Moreover the concept behind it.

Blockchain is a relatively new technology, really only being around for almost two decades, in the grand scheme not that long. Blockchain social networks like d.tube or Hive.blog have been around for even less. With the rise of web3 and decentralized platforms, finding a way to make a name for yourself there is a land grab like Facebook was in the early 2010's or even late 2000's.

Steempress was a plugin that allowed you to auto post your wordpress blog post to the steemit blockchain social network. Keep an eye out for more tools like this, and maybe for it to make a return I don't know.

Steempress | DappRadar
A WordPress plugin connecting WordPress and Steem

Cronnit - Not really a repurpose tool but worth mentioning

Part of the motivation of this post is to share interesting tools, and NOWHERE have I seen this post mentioned. I think I found it ages ago via a single blog post, and yet scheduling posts to reddit is an amazing feature.

Cronnit - Schedule Posts to Reddit

RiteForge

Another tool that isn't necessarily repurposing, but is a unique way of scheduling and sharing content.

RiteForge: Increase click-throughs and views with a single click

Content Fries

I tried checking them out, and the tool seems quite interesting when it comes to speed of creating content. Such as how Canva is for graphics. There was some limitations to it, which came down to technical issues for longer posts from what I recall (Edit: It seems the length/size limit is now fixed!). My interviews being way too long or too big of size, at least at the time.

Quite a robust editor compared to other tools on this list!

ContentFries - ContentFries
Pricing

Special.tv

Last one I swear, but I think this tool is quite worth the mention. While not a repurposing tool in of itself. It is more of a place I would syndicate or repurpose to. Creating an original series, and then syndicating to this platform to create your subscription service.

The Independent Streaming Service - special.tv

My Top #1 Tool for Repurposing....

REPURPOSE.IO โญ

This one came across my radar a couple years ago, and has only gotten better. I was actually surprised how little people knew of it. Only a couple big names, at the time, used it such as John Lee Dumas and Doc Williams. However that was enough for me, and the content they made to showcase the tool as well really got me hyped.

I reached out to their messenger, and happened to get the founder himself, Hani Mourra, and he had a spare moment so he got on a call with me. Something I thought was really awesome of him to do, and we had a really awesome conversation about repurposing, and the tool itself.

Later I would get to have hm on my show as well!

Here is an awesome resource for understanding content distribution!

https://twitter.com/hanimourra/status/1468588718361612288/photo/1

I encourage you to try out all the tools you are curious about, that is the point of this post, but if you want something that will do more than any other tool. This is the one for you! :)

Note: This is an affiliate link, the only one in this post!

When you use this link at no additional charge to you, I get a cut of the signup, and I only share it because I have actually used the tool extensively. I endorse Repurpose.io!

Content Distribution Platform | Automatically Repurpose Videos, Live Streams, and Podcasts ยป Repurpose.io
Automatically publish videos, live streams, and podcasts to multiple platforms including YouTube, Facebook, Instagram, LinkedIn, and Twitter.

To all companies and marketers who find this post...

I sometimes get asked to add a tool to a post, or to check out someone's tool. I am more than happy to, it is like cat nip for me. However I judge based on quality, and will share my opinion good or bad on it.

Reach out via social media or email, and we'll talk!

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