Oh the irony! I came up with this content idea for this newsletter at the beginning of the year, and since then I have been slipping towards burn out. At least to a degree (get it? Degree lol).
How you go about making content is a big part of avoiding burnout. Doing things like batching, pre-production as much as possible, and planning ahead. Not to mention what system you use. I.e. are you using a crappy excel sheet, or a powerful Notion/Obisidan organizational structure?
What is burnout anyway?
This is when you are doing something for so long and so much, that you end up emptying out your proverbial gas tank.
Finding a new way of doing things, hopefully more efficiently, is the way to circumvent this from happening.
It can happen when you are making too much content than your skill level can handle, or if you are not using the right tools! ;)
Why is it important to watch out for?
It is pretty easy to just think oh that won't happen to me, or that I am doing very well at this point, etc. However that is what happened to me at the end of 2017, and lasted for the first month of 2018.
I burned out so bad that I stopped exercising, playing video games, reading, and any and all content habits.
This sort of behavior can quickly downward spiral into depression, or anxiety from not "doing enough". While burnout itself isn't THAT BAD, it is what it can lead to that is. Make sure you listen to your body and mind, and take care of yourself.
How can you avoid it?
As I implied earlier you can do small things that add up, that can help you maintain a solid energy expenditure. Part of why it happens is because of doing these sprints of content (something I like to do myself too). Where you use up all of your energy doing all of the stages of content production.
When in reality you could totally batch out thumbnails at the beginning of the week, and if you're really good do everything a week ahead. So that you can simply focus on posting that content the next week.
Creating a solid system for ideation, batching, creating, editing, posting, AND marketing. Not to mention REPURPOSING. That strategy will carry you past hurdles and past burnout.
Highlighted Tool of the Week:
This post is a simple one, but is a warning for you to take very seriously. You never know when it might hit, and I almost got burned out at the tailend of 2021 when I was releasing a ton of interviews all at once.
Something I was going to make the "highlighted tool of the week" this week because of how much time it is saving me was https://www.opus.pro/. However their upcoming pricing model leaves a bit to be desired, and so until that gets better I'll simply do a shoutout.