Thank you to everyone who tuned into my live video!

This livestream covered what I planned for creating content in the near future. While things changed, and now I am no longer on Substack. I am actually doubling down on this newsletter in 2026!

I need to do a blitz again, if at least a few sprints to get it all done. However I think it will be helpful to have that baseline again.

Substack has been motivating for me, but it isn’t enough, and I cannot let my other streams of content falter too.

2026 Update:

What I've noticed more and more is that it doesn't matter if you have more than one niche. In fact what matters more is the quality of your content, and how much the people watching like WHO YOU ARE.

While there are only a few tools that can accurately handle having multiple newsletters, i.e. Ghost CMS, Substack, and Buttondown (haven't used the latter).

I think that if you set it up properly, then you'll be okay going forward.

However how does one do that?

In Ghost CMS it is pretty simple, if you don't use Ghost PRO hosting (as they limit how many newsletters you can have for some reason), then you can have as many as you want. I for example use MagicPages!

You just set up the newsletters, and I would suggest not selecting all of them for auto-sub, just the main ones you are pushing.

When it comes to Substack, and in theory Beehiiv/Buttondown too. It is how you set up the publication or account. I'm not sure if the other two are like this, but on Substack you can have multiple feeds/tags on your Publication. Setting apart different topics or a free vs paid newsletter.

Conversely, you could theoretically do multiple publications. Although from my experience from Medium, which has translated well to Substack, that methodology usually doesn't help your growth as much. Tends to confuse people more than just having multiple tags on your site/publication.

Why would you have multiple?

No one is mono-skilled, not even the most hyper-specialist, as every single person on this planet has a hobby or other skills.

Meaning no one is one-dimensional, and your personal brand should reflect that.

Even if your additional arms of content are thin, and you don't post very often. Such as my 🧳 Travel EDC OneBag tag for example. They are still a part of who you are, and deserve some time in the sun to shine.

Now I don't treat that tag like a newsletter anymore, but if it got popular enough I would. Maybe I still should even now, but that is the discussion I am trying to have here with you.

Me thinking out loud, as a multiple niche content creator.

How do I do it?

Alright so I mentioned a few options before, and while I've tried out a few. The best one I've seen is Ghost CMS, and that is really hard to beat.

Ignore the numbers, as they're still growing! lol

Look how clean and simple it is to create or manage various newsletters.

I've even considered making more, but I do think there is a sense of overwhelm already for some folks. Now it does seem to be hard to make a PAID only newsletter, as anyone could sign up for it, but they're gonna be prevented from reading it unless they are a paid member.

That is the one fault I see in this system, and why I haven't made one for 👾 PolyPRO yet. Although for now that is okay.

Let me know what you think of this simple post. I just wanted to get this video more out there, and add a bit of context too!