Firstly, going off of who this post may be for, there is an underlying expectation that you have already been a content creator. What is the point of learning the advanced things, if you barely know the basics.
If you are part of the latter camp, that is okay, I would just check out this post or some of my other works around content.
More than likely you are a creator who makes blog posts, podcasts, and videos. Although if you're more of a single silo kind of creator, then I still think you could benefit from these.